NISSAN SET TO BOOST USED CAR SALES WITH LAUNCH OF INDICATA MARKET INSIGHTS
Autorola UK has announced that Nissan GB has purchased its INDICATA real time online used vehicle management system.
Nissan’s used car head office function and its team of field-based used car managers are set to use INDICATA’s powerful used market insights to help its 200-strong dealer network sell more used cars.
INDICATA processes and analyses used car market data freely available in the public domain and turns it into live powerful market dynamic insights, including demand, supply, pricing and inventories. This can be analysed at a local, regional or national level.
There are around 10,000 used cars in stock throughout the Nissan dealer network at any one time and the Nissan team is looking forward to using INDICATA to help and support its network in becoming more efficient at stocking and selling used cars, in particular pricing vehicles competitively against other dealers in their locality.
“INDICATA is extremely powerful and the insights it provides will be useful to support both our national used car sales strategy and our dealers locally,” explained Giles Rayner, Nissan GB’s National Used Vehicle Remarketing Manager.
“We can help identify the little things that will impact on a sale; such as stock being uploaded online without an image, or with a lack of key data such as mileage or price. The insights into prices will also support dealers in ensuring their stock is highly competitive against local competition with an eye on reducing stocking days.
“Ultimately, we want our dealers to sell more used cars more often, as this will help drive additional profitability into their used car businesses,” he added.
Neil Gilligan, INDICATA’s National Business Development Manager commented: “The trials we have run with Nissan have been very successful and show how INDICATA’s insights can optimise efficiency within a used car operation. We look forward to working with the Nissan dealer network,” he added.
Autorola UK is already Nissan GB’s remarketing partner which supports its dealer network in selling over age stock and unwanted part exchanges via its online used car portal.
