INDICATA MARKET INSIGHTS SUPPORT FRED COUPE NISSAN’S USED CAR SALES GROWTH
A family Nissan dealer in Preston is one of the first in the UK to sign up to the new INDICATA real time online used vehicle management system.
Fred Coupe Nissan signed up to INDICATA to provide their sales team with real time insights into the demand, supply and pricing of used cars in their geographical area to help grow sales and reduce stocking days.
INDICATA, which is part of the Autorola Group, scans, processes and analyses data freely available in the public domain. It provides live used car market data which in turn gives insights on market dynamics including demand, supply, pricing and inventories.
Fred Coupe’s sales team is using the data to decide how its overall inventory is positioned against competing stock in the marketplace, helping it buy the used cars that are in high demand in their locality and trade those that are in poor demand.
Simon Davis, Fred Coupe’s sales manager: “We have piloted INDICATA for a few months and it Is certainly giving us the competitive advantage that we need to sell more used cars in the area through better insights into local demand and pricing. It also supports our decision as to which part exchanges we keep and which we sell, which is particularly useful for non-Nissan product.
Neil Gilligan, INDICATA’s national business development manager said: “All the dealers and OEMs who have piloted INDICATA have been impressed with the level of insight it can provide to make selling used cars more of a science. Used cars are becoming more important than ever now that new car sales in the UK are falling.”
Fred Coupe Nissan currently sells in the region of 600 used cars each year.
About AUTOROLA GROUP
AUTOROLA GROUP is a global leader in online remarketing and automotive IT solutions for professional fleet management headquartered in Denmark. The company has currently approximately 400 employees and subsidiaries in 18 countries across Europe, North America, Latin America and Asia-Pacific.
AUTOROLA offers solutions in three business units:
- Market Place: International Online Auction Platform
The popular international auction platform is one of the successful products of the AUTOROLA GROUP. Currently over 70.000 professional bidders are registered, coming from 31 different countries. - Autorola Solutions
Autorola Solutions include products such as Fleet Monitor, Branded Site, Inspection systems and Business intelligence, which can be fully adjusted to meet any customer's needs. Autorola is constantly investing in further development to continue to deliver state of the art solutions for our customers. The systems supported by Autorola Solutions also offer the possibility to manage full service remarketing offerings with a wide range of services including transport, storage, intake, carwash, photo-studio, parking, invoicing and export handling. - INDICATA
Autorola’s business intelligence solution INDICATA is a unique real time evaluation tool which appraises a vendor’s fleet value based on live market prices enabling OEM’s, dealers, fleet owners, etc. to instantly measure their market position, know supply and demand for their stock and plan strategies and tactics to improve sales, optimise used prices and manage risks against ever changing market conditions.
Further information can be found on www.indicata.com
or by contacting Managing Director INDICATA – Mr. Jörg Höhner - on This email address is being protected from spambots. You need JavaScript enabled to view it..
