INDICATA launches Lead Generator to help dealers generate and convert more part exchange used car leads

INDICATA has launched its new Lead Generator to allow retailers to generate more customer leads and convert more part exchange leads through automotive retailer websites.

At a time when the Covid-19 pandemic has reduced physical showroom visitors and sourcing used cars becomes harder and harder, INDICATA’s Lead Generator allows retailers’ customers to value their trade in when searching the retailer website.

Built on INDICATA’s used car valuation engine, it gives the retailer full control over the offer made to the customer but ensures that offer prices are always kept up to date, with Indicata scanning the prices of 9m vehicles every day.

Normally implementing new tools on a dealer website results in significant web redesign and cost. However, INDICATA’s floating widget and “modal” screen sits on top of the dealer website, meaning implementation is fast and minimal costs.

The entire valuation process is quick and easy. Drivers simply choose between entering their VIN or registration number, or their car’s details by make model, trim level, engine, and mileage. The customer receives the valuation by email with their address being fed directly into a retailer’s CRM or dealer management system.

By enabling retailers to engage with and influence online customers much earlier in their car buying journey, INDICATA’s Lead Generator is proven to double the retailer’s website effectiveness.

“Online sales traffic has risen dramatically since the beginning of lockdown while the number of physical showroom visitors has fallen as retailers have been closed or in lockdown,” explained Jon Mitchell INDICATA UK’s group sales director

“Lead Generator enables retailers to engage with online customers more readily by providing them with a part exchange value to coincide with them looking at sourcing a new car,” he said.