Car supermarket group Ron Skinner rolls out INDICATA to manage £16m of used stock

Wales’s largest car supermarket Ron Skinner & Sons has rolled out INDICATA’s used car pricing and sales insights platform to fine tune its retail pricing and to support the group’s car stocking strategy.

Ron Skinner operates locations in Cardiff, Crosshands, Neyland & Tredegar and has up to 1,500 used cars in stock at any one time worth £16m. It sells around 8,000 used cars each year priced between £5,995 and £40,000.

It appointed INDICATA after identifying the need to provide its central used car buying and stock control team with a real time pricing tool that would speed up their pricing of part exchanges and retail stock within the current fast-moving used market.

The INDICATA dashboard is also supporting the team to identify what stock to buy at auction and what to bid for it at a time when market prices continue to move on a daily basis.

Nine users use the INDICATA system, from the MD down to its used car buyers and stock controllers with key data and insights being discussed as part of the group’s weekly business meeting.

Ron Skinner prides itself on providing a great combination of value and after sales service which sees 65% of cars being bought by repeat customers. Providing that value to its buyers has been a key strategy since the business was formed in 1968.

“The business was built on value and excellent customer service and the same principal is in place 53 years later. In this fast-moving market it’s important that our internal team understand the market value of the used cars we are buying and selling which is where INDICATA has already made a big difference,” explained Ron Skinner’s general manager, Craig Walters.

“It takes the guesswork out of valuations and helps us guide customers through their part exchange values as well as explaining how new car prices are moving so quickly. Basically, the data keeps everybody in tune with the market from our MD to the shopfloor,” he added.